Should I follow up?

Following up with people that you meet is critical even if there doesn’t seem to be an immediate need to reach out. I honestly believe everyone is worth knowing at some point in time. I recently met a gentleman who is the CEO of a toiletry company, servicing huge corporations. Needless to say I didn’t see a direct connection between his business and mine, but after looking at his business card a few times I figured “what the hell!” and shot him an email with my Media Kit & Website. His response was that “He liked the brands that we managed and will keep an open ear for anyone who might require my services.” Though this didn’t result in a new client or immediate financial opportunity for me, I still managed to make my presence known.

So now the possibility has increased ten-fold that he may actually reach out to me. If at some point he does have a lead that requires my services, he’ll think back to the email I sent him and feel comfortable enough to contact me. In this case, I managed to make a connection with a CEO who is well-connected and has Team Mancini on his radar. The moral of the story is, YOU JUST NEVER KNOW. The next big thing can come from the least expected places – discounting people can be a huge mistake!

Image courtesy of Proven Models

Article by Mike “Mancini” McConnell